Location 3

201 Front Street (Ste. 310)
Key West, FL 33040

Telephone
305.292.8982

Fax
305.293.0922


Our Team
Chris Belland
Broker

305.296.3609

Janice Long

305.304.8024

Nancy Swift
305.849.2455

Debbie Batty
305.293.3255

Joyce Unke
305.294.3225

Mercy Herrada
Se Habla Español
305.879.9735

Morgan McPherson
305.304.3044


Christopher C. Belland
Licensed Real Estate Broker

Office:
305.292.8920
Fax: 305.296.3609
Email: cbelland@location3keywest.com

Chris Belland, a Miami native, has been involved with real estate since moving to Key West in 1973. Along with partners Edwin O. Swift and Gerald R. “Moe” Mosher, he formed Old Town Key West Development and purchased and restored the buildings in the Old Town historic district of Key West. In 1984, Old Town Key West Development was honored with the Phoenix Award for their restoration and preservation work of Key West by the Society of American Travel Writers.

Chris has continued with commercial real estate development in Key West, Boston, Washington, San Diego, Savannah and St. Augustine in conjunction with Historic Tours of America, a sightseeing, attraction and retail company of which he is the Chief Executive Officer. With Location 3 Real Estate of Key West, he and his partners have expanded into the luxury residential market developing Marquesa Court, Key Cove Landings, Paradise Harbor and Key West’s most exclusive address, the Key West Steamplant.

  • Graduate, University of Pennsylvania, Wharton School of Business B.S. Economics with a minor in Real Estate
  • Member, Key West Chamber of Commerce
  • Member, Key West Association of Realtors


Janice Long
Realtor


Mobile:
305.304-8024
Fax: 305.293.0821
Email: jlong@location3keywest.com

Janice Long, an Atlanta native, joined Location in 2005 and brings with her an extensive sales background. Prior to joining Location 3, she was top sales producer for over 25 years for one of Atlanta’s largest privately held companies and a member of the Million Dollar Sales Club. In addition to her sales experience, Janice also has background in management.

In addition to real estate sales, Janice has served as interior coordinator and liaison for the Marquesa Court, Key Cove Landings, Paradise Harbor and Key West Steamplant projects, assisting buyers with their design options and choices

  • Member, Key West Association of Realtors
  • Member, Key West Chamber of Commerce
  • Past President and Member, Key West Rotary Club



Debbie Swift Batty
Realtor


Office:
305.293.3255
Fax: 305.293.0922
Email: dbatty@location3keywest.com

Debbie Swift Batty brings over 15 years of experience in sales and project management to Location 3 Real Estate.  Born and raised in Key West, Debbie began her sales career in Key West and Boston as a retail buyer before moving to San Diego in 2001 as the Project Manager of the Old Town San Diego Market . This $15 million dollar construction project included retail and entertainment facilities in San Diego’s Old Town State Park.  Upon its completion Debbie moved to Boston where she became the project manger of the Boston Tea Party Ship  & Museum, overseeing all details of pre-development for a multi-million dollar attraction and retail complex. Returning to Key West in 2005, Debbie transitioned into the Property Development division of Old Town Key West Development, working on the development and construction of several Key West properties and today is Director of Property Development. Additionally, Debbie is actively involved as a realtor for Location 3 Real Estate in the marketing and sales of Key West properties, and has successfully closed over 60 real estate transactions in the past three years.

  • Graduate, Florida State University
  • Member, Key West Association of Realtors
  • Member, Key West Chamber of Commerce
  • Board Member, Habitat for Humanity

Joyce Unke
Realtor


Office:
305.294.3225
Fax: 305.293.0922
Email: junke@location3keywest.com

Joyce Unke, an Orlando native, has been in property management for over 15 years. She began her career in the legal department with one of the largest commercial property owners in Key West, Historic Tours of America. Joyce is a residential and commercial property manager, lease negotiator, problem solver, maintenance supervisor and project coordinator for Location 3 and its property management division, Historic Properties Management. With her strong legal and commercial real estate background, Joyce has also expanded into the residential market in sales as well as property management. In addition the luxury home projects, Joyce, along with Debbie Batty, have spearhead Location 3’s affordable housing projects, Railway and Islander Village.

  • Member, Key West Chamber of Commerce
  • Member, National Association of Residential Property Managers
  • Member, Key West Association of Realtors

Nancy Swift
Realtor


Office:
305.849.2455
Fax: 305.293.0717
Email: nswift@location3keywest.com

Nancy Swift, was born and raised in Key West. She brings with her years of experience working on the development side on many Key West commercial and residential projects including Marquesa Court, Key Cove Landings, Paradise Harbor and Key West Steamplant. With over 25 years experience as a CPA, Nancy’s accounting and tax background will serve you well whether considering a single family residence or a multimillion dollar investment property.

  • Graduate, Florida International University
  • Certified Public Accountant
  • Past President and Member of the Florida Keys Chapter of the FICPA (Florida Institute of Certified Public Accountants)
  • Member, Key West Association of Realtors

Mercy Herrada
Realtor


Office:
305.879.9735
Fax: 305.292.8988
Email: mherrada@location3keywest.com

Mercy M. Herrada, was born in Miami and moved to Key West when she was just two years old. Upon graduating high school, Mercy began her career as an accounting representative for Historic Tours of America, Inc. As a licensed Florida Realtor, she brings an extensive background in residential and commercial Real Estate to her Key West clients having worked for with Historic Property Management for the past 10 years. Mercy has great knowledge in local buildings and historic renovations through her business FMH Builders along with her husband Frank, a licensed contractor. She is bilingual, speaking both English and Spanish. She her clients' best interests at heart and wants for them to find what she has enjoyed throughout her life, a little piece of paradise.

  • Executive Board Member, SAC committee for
    Horace O' Bryant Middle School
  • Volunteer, Key West Rotary
    Member, Key West Association of Realtors
    Member, National Association of Realtors

Morgan McPherson
Realtor


Cell:
305.304.3044
Fax: 305.293.0922
Email: mmcpherson@location3keywest.com

Morgan McPherson began his real estate career working for investors in small scale development and renovations in the early 1990's and together with his father started M&M Realty of the Florida Keys, where Morgan was the top producer. While his primary experience is working with both residential and commercial for sale properties, he more recently expanded into leasing and joined the Locations 3 team.

As the real estate industry has become more sophisticated and challenging every day, it is important to acquire a professional that understands the industry and one who stays ahead of the game.  Morgan constantly researches the market and property values so every home is priced effectively from day one. While taking the extra mile to help achieve your goals, he also ensures the other targeted groups know your home or commercial property is for sale by using innovative advertising and marketing techniques to
attract potential buyers.

"Real Estate has given me the opportunity to use my Communications degree, my life service experience and combine it with something I really love; history and the Florida Keys.  Buying a property is very complex for all parties; my role is to make the process easier and to remove barriers to success through proven experience.  I enjoy assisting others in achieving their dream of owning a home or investment property in the historical and wonderful Florida Keys!" 

Prior to his career in real estate, he worked for Monroe County, Monroe County Housing Authority, and the Florida Keys Boys and Girls Club. 

  • Graduate, Florida State University
  • Two Term Mayor for the City of Key West
  • Licensed Real Estate Salesperson
  • Member, National Association of Realtors
  • Member, Key West Association of Realtors
  • Active Licensee with the Florida Real Estate Commission
   
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Location 3 Real Estate of Key West

201 Front Street (Ste. 310) • Key West, FL 33040
Telephone: 305. 292.8982
Fax: 305.293-0922

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